Unlock Luxury Brand Secrets with Routledge

Ideal for MBA students, brand managers, and luxury industry professionals seeking deep insights into contemporary brand strategy and sustainability. Master essential tactics with Routledge's comprehensive guide.

Unlock Luxury Brand Secrets with Routledge

Discover the latest strategies for luxury brands in this essential guide, blending theory with real-world case studies to elevate your brand’s market position. Ideal for marketers, managers, and academics alike.

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Unlock Luxury Brand Secrets with Routledge

Key Features

  • Comprehensive overview of contemporary luxury brand challenges, including sustainability and digital disruption.
  • In-depth analysis of supply chain transparency and brand heritage preservation.
  • Practical frameworks for global expansion, crisis management, and consumer engagement.
  • Case studies from leading luxury houses, providing actionable insights.

Specs

  • Brand: Routledge
  • Pages: 180
  • Publication Date: March 31, 2023
  • Language: English
  • Dimensions: 0.41″ x 6.85″ x 9.69″
  • Weight: 0.74 lbs
  • Edition: 1

Pros & Cons

Pros

  • Authoritative source with up-to-date research.
  • Accessible language suitable for both academics and industry professionals.
  • Rich case studies from top luxury brands.
  • Practical tools and frameworks for application.

Cons

  • Dense academic content may be challenging for beginners.
  • Limited focus on emerging markets outside Europe and North America.

Who It’s For

  • MBA students and brand managers seeking to understand luxury brand dynamics.
  • Marketing professionals looking to incorporate sustainability into luxury strategies.
  • Academics and researchers studying luxury brand management.

Pricing & Value

Current price: 51,99 € (subject to change). This affordable price provides access to 180 pages of cutting‑edge research and practical guidance, making it a worthwhile investment for professionals and students alike.

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