Unlock Luxury Brand Secrets with Routledge
Discover the latest strategies for luxury brands in this essential guide, blending theory with real-world case studies to elevate your brand’s market position. Ideal for marketers, managers, and academics alike.
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Key Features
- Comprehensive overview of contemporary luxury brand challenges, including sustainability and digital disruption.
- In-depth analysis of supply chain transparency and brand heritage preservation.
- Practical frameworks for global expansion, crisis management, and consumer engagement.
- Case studies from leading luxury houses, providing actionable insights.
Specs
- Brand: Routledge
- Pages: 180
- Publication Date: March 31, 2023
- Language: English
- Dimensions: 0.41″ x 6.85″ x 9.69″
- Weight: 0.74 lbs
- Edition: 1
Pros & Cons
Pros
- Authoritative source with up-to-date research.
- Accessible language suitable for both academics and industry professionals.
- Rich case studies from top luxury brands.
- Practical tools and frameworks for application.
Cons
- Dense academic content may be challenging for beginners.
- Limited focus on emerging markets outside Europe and North America.
Who It’s For
- MBA students and brand managers seeking to understand luxury brand dynamics.
- Marketing professionals looking to incorporate sustainability into luxury strategies.
- Academics and researchers studying luxury brand management.
Pricing & Value
Current price: 51,99 € (subject to change). This affordable price provides access to 180 pages of cutting‑edge research and practical guidance, making it a worthwhile investment for professionals and students alike.
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