Luxury Brand Management: A Comprehensive Guide
Discover Luxury Brand Management, a definitive resource for understanding and managing the luxury sector during the digital age and sustainability movements. This book offers an in-depth look at how brands navigate the challenges and opportunities of today’s fast-changing market.
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Key Features
- In-depth Analysis: Comprehensive insights into luxury brand management in the digital age and sustainability.
- Expert Insights: Contributions from leading experts like Michel Chevalier, Gérald Mazzalovo, and Giulia Nutini.
- Italian Original: The book is originally written in Italian, offering authentic content translated by a professional translator.
Specs
- Publisher: Franco Angeli
- Author(s): Michel Chevalier, Gérald Mazzalovo
- Translator: Giulia Nutini
- Publication Date: October 25, 2021
- Pages: 512
- Dimensions (L x W x H): 9.06″ x 6.10″ x 0.92″
Pros & Cons
Pros
- Comprehensive Insights: Offers a deep understanding of luxury brand management in the digital age.
- Expert Contributions: Features insights from leading experts in the field.
- Sustainability Focus: Emphasizes sustainability and its impact on luxury brands.
Cons
- Language Barrier: The book is originally written in Italian, which may be a barrier for non-Italian readers.
- Specialized Content: May not be suitable for beginners or those looking for more general management insights.
Who It’s For
Luxury Brand Management is ideal for:
- Luxury brand managers and executives seeking to understand the complexities of their industry in today’s digital landscape.
- Business students studying luxury brands and sustainability practices.
- Professionals working with high-end products and services who want to stay ahead of trends.
Pricing & Value
Current price: 37,00 € (subject to change). For a comprehensive guide on luxury brand management that includes expert insights and a focus on sustainability, this book offers excellent value for those in the field or interested in these topics.
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