The Road to Luxury: A Comprehensive Guide to Luxury Brand Management
Discover how luxury brands have evolved over time, along with their unique strategies and market dynamics in The Road to Luxury by Ashok Som and Christian Blanckaert. This comprehensive guide offers deep insights into the world of luxury brand management.
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Key Features
- Comprehensive analysis of luxury market trends
- Detailed strategies for managing luxury brands
- Insights into the evolution of luxury brand management
Specs
- Brand: Wiley
- Publication Date: March 20, 2015
- Edition: 1.
- Language: English
- Number of Pages: 432
- Dimensions: Width: 6.3 in x Height: 9.3 in x Depth: 1.1 in
- Weight: 1.6 lbs
- Manufacturer: John Wiley & Sons Inc.
Pros & Cons
Pros:
- Offers a comprehensive analysis of luxury brand management and market trends
- Detailed strategies for managing luxury brands are provided
- Insights into the evolution of luxury branding
Cons:
- May be too specialized for readers outside the luxury industry
- Lengthy, may require time commitment to fully digest
Who It’s For
This book is ideal for:
- Luxury brand managers and marketers
- Fashion and lifestyle industry professionals seeking insights into luxury markets
Pricing & Value
Current price: 45,65 € (subject to change).
The Road to Luxury offers an in-depth look at the luxury market trends and strategies that come with a reasonable price tag.
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