Explore the timeless wisdom of David Ogilvy in his latest book, Ogilvy on Advertising in the Digital Age. This definitive guide offers unparalleled insights into crafting compelling digital advertisements that stand out in today’s crowded marketplace.
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Key Features
- Comprehensive insights into digital advertising trends.
- Practical advice for modern marketing challenges.
- Historical context and innovative ideas for today’s advertisers.
Specs
- Brand: WELBECK
- Manufacturer: Headline Welbeck Non-Fiction
- Pages: 288
- Publication Date: October 5, 2017
- Language: English
- Dimensions: Width: 1.10 inches (2.79 cm), Length: 7.64 inches (19.41 cm), Height: 9.84 inches (25.00 cm)
- Weight: 2.31 lbs (1.05 kg)
Pros & Cons
Pros:
- Rich historical context for digital advertising.
- Practical and actionable advice for modern marketers.
- Insightful analysis of the intersection between traditional and digital media.
Cons:
- May not cover cutting-edge developments after 2017.
- Not as accessible for complete beginners in marketing.
Who It’s For
This book is ideal for:
- Professional marketers seeking to deepen their understanding of advertising principles.
- Advertising and media students looking to enhance their academic knowledge with practical examples.
- Business owners aiming to improve their digital marketing strategies.
Pricing & Value
Current price: 28,77 € (subject to change). This book offers a wealth of insights at an affordable price point, making it a worthwhile investment for anyone in the advertising industry looking to stay ahead of trends and challenges.
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