Introduction
Scientific Advertising is a seminal work on marketing principles penned by Claude Hopkins. In this classic edition, readers will find invaluable lessons that remain relevant in today’s digital age. Whether you’re an advertiser seeking proven techniques or a student of business and economics, this book offers profound insights into the psychology behind effective advertising. Buy Now
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Key Features
- Classic marketing principles explained with clarity and depth.
- Timeless strategies that continue to shape modern advertising practices.
- Insights into consumer behavior for creating compelling ad campaigns.
Specs
- Format: eBook Kindle
- Language: English
- Pages Count: 100
- Publisher: Sound Wisdom
- Publication Date: January 17, 2023
Pros & Cons
Pros
- Timeless insights: Offers strategies that remain relevant today.
- Authoritative: Written by Claude Hopkins, a pioneering figure in advertising.
- Educational value: Ideal for students and professionals alike.
Cons
- Limited to print/eBook format: No interactive elements or multimedia content.
- Language barrier: Assumes proficiency in English.
Who It’s For
This book is perfect for marketers, advertisers, business students, and anyone interested in understanding the principles of effective advertising. Whether you’re looking to build a career in marketing or simply gain insights into consumer behavior, this classic edition offers a wealth of knowledge.
Pricing & Value
Current price: 5,77 € (subject to change). The comprehensive insights provided by Scientific Advertising make it an excellent investment for anyone seeking to understand the fundamentals of successful advertising. Buy Now
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